Driving Impact :
UX Research & Strategy at Cars24
Cars24 is India’s largest platform for car ownership and resale.
I worked on strategic and tactical research initiatives to drive adoption, improve dealer experience by mapping the B2B ecosystem, and shape future B2C verticals.
Role
UX Researcher with central design team (end-to-end: framing → fieldwork → synthesis → impact)
Constraints
Confidential roadmap, fast release cycles, tier‑2/3 field realities.
Scope
Exploratory studies, usability testing, journey mapping, persona development, UX metrics instrumentation and Research operations
Impact created
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Understood and mapping the complex ecosystem of Car dealer, Franchise networks and led ground research individually in Dealers Pod within a team of 7 designers and UX writer
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Built trust into journeys by leading strategic research on gaining Car dealers ( B2B) and buyer-seller ( B2C) confidence and trust.
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Tracking impact metrics continuously with Product managers and stakeholders alike
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Improved usability through continuous testing of high-stakes flows like car-selling and loan processes.
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Bridged research & product by translating insights into features that shaped app-wide experiences.
↓ 4% MoM
Dealer cancellations
36%
Improvement in User engagment ( I2V%)
Early GTM
Research for high value LUX car vertical
Here’s how I translate user stories into product impact ✨
Explore my case studies below.
⚙️Research ops
Creating reusable templates, repositories, & playbooks, running workshops and impact trackers
My Learnings from Cars24 📚
✨ Research drives business when framed in impact
I learned to tie insights to measurable outcomes (e.g., reducing cancellations, boosting engagement), which made research indispensable in product discussions.
✨ Ops scale research beyond one person
Building repositories, playbook, and templates taught me how systems amplify insights across teams and time.
✨Mixed methods create richer clarity.
Pairing on-ground fieldwork in Tier 2/3 cities with behavioral data gave me a 360° view of users and helped influence strategy.
✨Collaboration is key to adoption.
Partnering closely with PMs, designers, and data teams showed me that research isn’t just about findings, it’s about building alignment.
✨Storytelling changes outcomes.
Framing research through user stories, journeys, and personas made leadership care and act on the insights.